Pay for the platform. Pay only for what you send.
Prices in US dollars, excluding tax.
Launch
For small businesses starting with automated customer notifications.
Billed monthly · plus messages from your balance
$1,290 billed yearly · save $258
- 1,000 active contacts / month
- 10,000 stored contacts
- 1 WhatsApp numbers
- WhatsApp, SMS & email with automatic fallback
- Shared inbox & chatbot builder
- Broadcasts, templates & scheduling
- Automations started by your systems
- Delivery tracking & analytics
- REST API & integrations
Growth
Most popularFor growing businesses with more customers and communication volume.
Billed monthly · plus messages from your balance
$2,990 billed yearly · save $598
- 5,000 active contacts / month
- 50,000 stored contacts
- 3 WhatsApp numbers
Everything in Launch, plus
- AI agent with knowledge bases
- AI translation for templates
- CRM & marketing integrations
- Advanced reporting
- Priority support (4-hour response)
Business
For operational teams sending important customer notifications.
Billed monthly · plus messages from your balance
$5,990 billed yearly · save $1,198
- 25,000 active contacts / month
- 250,000 stored contacts
- 10 WhatsApp numbers
Everything in Growth, plus
- Delivery monitoring & alerts
- Operational dashboards
- Full message history
- Updates to your systems
- Multi-step fallback
- Bring your own WhatsApp Cloud number
Agency
For agencies and organizations managing multiple clients.
Billed monthly · plus messages from your balance
$9,990 billed yearly · save $1,998
- 50,000 active contacts / month
- 1,000,000 stored contacts
- 20 WhatsApp numbers
Everything in Business, plus
- Pooled active contacts across clients
- Client logins to their own workspace
- Client reporting & billing statements
- Bring your own WhatsApp Cloud or Twilio per client
- Copy your setup into new clients
Compare every feature · Prices exclude VAT and sales tax. Sending more than 250,000 messages a month? Talk to us.
Three parts, no surprises.
Your plan
A flat price for the platform, monthly or yearly.
Active contacts
An allowance each month. Extra contacts cost a little, and are never blocked.
Messages you send
Paid from a prepaid balance as you send them.
Know what a message costs before you send it.
Prices include the channel’s own fees (Meta’s for WhatsApp, the carrier’s for SMS) and delivery. They depend on the destination and message type, and fall as your monthly volume grows. These are the prices your balance is charged.
Grow without changing plans.
| Add-on | Launch | Growth | Business | Agency |
|---|---|---|---|---|
| Additional WhatsApp number | $39 / mo | $35 / mo | $29 / mo | $25 / mo |
| Additional seat | $15 / mo | $12 / mo | $10 / mo | $8 / mo |
| Additional active contact | $0.06 | $0.035 | $0.025 | $0.015 |
Seats and numbers on a yearly plan are billed yearly at the same two-months-free rate.
Everything in each plan.
| Feature | Launch $129 / month | Most popular Growth $299 / month | Business $599 / month | Agency $999 / month |
|---|---|---|---|---|
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Limits
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| Active contacts / month | 1,000 | 5,000 | 25,000 | 50,000 |
| Stored contacts | 10,000 | 50,000 | 250,000 | 1,000,000 |
| WhatsApp numbers | 1 | 3 | 10 | 20 |
| Team seats | 3 | 10 | 25 | 50 |
| Workspaces | 1 | 1 | 1 | 10 |
| Active automations | 5 | 25 | 100 | Unlimited |
| Message history | 90 days | 1 year | Full history | Full history |
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Sending
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| Broadcasts & scheduling | ||||
| Message templates | ||||
| AI template translation | — | |||
| Channel fallback | ||||
| Multi-step fallback rules | — | — | ||
| Bring your own provider | — | — | WhatsApp Cloud API | WhatsApp Cloud API or Twilio |
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Conversations
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| Shared team inbox | ||||
| Chatbot builder | ||||
| AI agent | — | |||
| Knowledge bases | — | |||
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Automation
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| Automations & recipes | ||||
| Quick rules | — | |||
| REST API & events | ||||
| Integrations | ||||
| CRM & marketing integrations | — | |||
| Updates to your systems | — | — | ||
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Insights
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| Delivery analytics | ||||
| Automation & broadcast reports | — | |||
| Channel, cost & send-time analytics | — | — | ||
| Delivery monitoring & alerts | — | — | ||
| Live operations view | — | — | ||
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Contacts & support
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| Contact management | ||||
| Priority support | — | |||
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Agency
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| Multiple client workspaces | — | — | — | |
| Client logins | — | — | — | |
| Cross-client reporting | — | — | — | |
| Monthly client statements | — | — | — | |
Questions about billing.
Why are messages billed separately?
Because your volume is yours. A plan that bundled messages would charge a quiet month the same as a busy one. Separating them means you pay for the platform you use, and only for the messages you actually send.
How does the prepaid balance work?
Top up any amount from $25, or turn on auto-recharge so your balance refills itself before it runs low. Each message is deducted as it’s sent, itemised in your billing history. Purchased credit never expires.
What is an active contact?
Anyone you send a message to, or receive one from, during a billing month. Each person counts once however many messages you exchange. Stored contacts you don’t message don’t count.
How does yearly billing work?
You pay for twelve months up front at the price of ten. Active contacts over your allowance are still billed monthly, so a busy month is never a surprise at renewal. You can switch from monthly to yearly any time from your billing page.
What happens during the free trial?
You get the full plan for 14 days with messaging credit to send real notifications. We collect a card up front so there’s no interruption, and you won’t be charged until the trial ends. Cancel any time before then.
Can I change plans later?
Any time. Changes take effect immediately and are prorated. Your billing page shows when a different plan would cost less for your actual usage. We never switch plans for you.
Which currency will I pay in?
US dollars, wherever your business is. VAT is handled at checkout, including reverse charge for EU businesses.
Start your free trial.
Try any plan free for 14 days with messaging credit included. No charge until the trial ends.